FOR COMPANIES
For companies
Brand Strategy
The brand strategy determines the direction of the brand's development in the long term. It can be used to show the public one's own strengths that distinguish the company from its competitors, as well as to increase familiarity and trust. The strategy enables the creation of a coherent line of action, therefore it is important to form it in the early stages of development. To build an effective strategy, it is necessary to perform market and competitor analysis and define positioning: naming, brand identity and communication strategy.
We develop an effective brand or personal brand development marketing strategy using services such as trend monitoring, competitor and target group analysis.
Tilda Publishing
Marketing Campaigns
A marketing campaign starts with the development of a creative concept — it determines how the brand is going to create its positive impact. Slogans, texts, visuals and design are all part of the brand's creative concept. For a marketing campaign to be effective, it is important that the creative concept resonates with the target audience. We develop several ideas for a creative concept and after generation we separate the main idea that summarizes the core message of the concept. Based on that, we design special projects and unusual means of promotion that can stick in the public's mind and start to associate with the brand.
Tilda Publishing
Marketing Materials
Our office develops a visual identity: we create a corporate look, logo, font and color palette for the brand. Our designers develop a creative presentation for projects of any complexity in different formats: from a client presentation to a brand book. We also offer diverse marketing content descriptions for different platforms.
Tilda Publishing
Web-Services
We design selling websites for companies on different platforms.
Tilda Publishing
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